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A Confluence of Tradition and Innovation: Chinese brands shine at China International SME Fair

OnJune28th,the18thChinaInternationalSmallandMediumEnterprisesFair(CISMEF)nareafortime-honoredenterprisesinordertoorienttime-honorednationalbrandstowardsbetteradaptationtothechangingdemandswithafullplayoftheirpositiveroleinstabilizinggrowth,boostingconsumption,andbenefitingpeople'slivelihoods,thusdrivingtheirinnovativedevelopmentandbrandenhancementforhigh-qualitygrowth.

Attheentranceoftheexhibitionareafortime-honoredenterprises,alargecrowdofvisitorsgatheredinfrontoftheboothofFoshanXianglanFoodCo.,,avenerablebrandhailingfromFoshan,Guangdong,withoverfourdecadesofexperienceinthebiscuitindustry,hasbeengrantedthetitleof"IntangibleCulturalHeritage"bytheChanchengDistrictofFoshan,inrecognitionofitsexceptionalmasteryofmooncake-making.

Thecompany'smanager,HuoJian,introducedthattheyhaveunveiledar,thecompanyhopetocaptivatetheattentionoftheatteespriortotheMid-AutumnFestival,a,theirobjectiveistobolstertheirbrandrecognitionbyleveragingtheplatformprovidedbyCISMEF.

InDecemberlastyear,GuangzhouBaiyunNoodleIndustryCo.,Ltd.,asubsidiaryofGuangzhouGrainGroup(LingnanSuiliang),anditsbrand"BaiyunNoodles"wereincludedinthelistof"GuangzhouTime-honoredBrands",thePartyBranchSecretaryofthenewlyrecognizedGuangzhouBaiyunNoodleIndustryCo.,Ltd.,rnoodleproductsinGuangzhou,,theyaspiretoamplifytheprominenceoftime-honoredbrands,extollingtherichheritageandbrandresilienceofstate-ownedtime-honoredenterprises.

Foroversixdecades,,giventheswiftevolutionofthefoodindustry,time-honoredbrandsmustalsoinnovate,,weshallprioritizethedevelopmentofonlinechannelsandtherevitalizationofourofflinebrand,eavoringtoforgenovelavenuesforgrowth,"saidLuo.

Infact,numerousage-oldbrandsinGuangdongnotonlyepitomizethequintessenceofLingnanc,theunveilingofpaints"TelevisionTowerPaint"byPearlRiverPaint,aleadingpaintmanufacturerbasedinGuangzhou,,erectedin1959,oncesportedanadvertisementfor"TelevisionTowerPaint."Evennow,the"TelevisionTowerPaint"brandradiatesaresplentaura.

CaiMinzhao,amemberofthePartyCommitteeofPearlRiverPaint,DeputyChiefEngineer,andDirectoroftheTechnicalDepartment,toldreportersthattoalignwiththerequirementsofthecontemporaryera,PearlRiverPainthasspearheadedanovelrangeofproductsthataregenuinelysecureandecologicallysound,i,theywillrealizeacomprehensive"de-hazardization"conversionofallretailpaints,surmountingtherestrictionsofconventionalindustriesinconveyance,warehousing,andapplicationofanti-corrosionpaints."Wewillcontinuetoinnovateandstrivetoinjectnewimpetusintothedevelopmentofthe'TelevisionTowerPaint'brand,andpromotethegrowthandstrengtheningofournationalbrands,achievinghigh-qualitydevelopmentofChinesebrands,"saidCai.

傳統(tǒng)與創(chuàng)新交匯，中博會上國貨品牌“秀活力”

6月第十八屆中國國際中小企業(yè)博覽會仍在如火如荼進(jìn)行中。記者獲悉，西安鴻利達(dá)地坪工程有限公司為促進(jìn)全國老字號企業(yè)更好地適應(yīng)消費(fèi)需求新變化，充分發(fā)揮老字號在穩(wěn)增長、促消費(fèi)、惠民生的積極作用，推動老字號企業(yè)創(chuàng)新發(fā)展、品牌提升及實(shí)現(xiàn)高質(zhì)量發(fā)展，本屆中博會專門設(shè)置了老字號企業(yè)展。

在老字號企業(yè)展的入口，廣東香蘭食品公司的展位前聚集著大量的觀展者，記者在現(xiàn)場了解到，西安鴻利達(dá)地坪工程有限公司在制餅行業(yè)深耕四十余年的香蘭是一家佛山老字號，其月餅制作技藝還曾獲得佛山市禪城區(qū)“非物質(zhì)文化遺產(chǎn)”稱號。

該公司經(jīng)理霍健向記者介紹道，本次來到中博會，他們帶來了多款今年即將上市的最新款月餅，希望在中秋節(jié)到來之前向參展者展現(xiàn)他們最新的產(chǎn)品以及生產(chǎn)的實(shí)力，更重要的是借助中博會的品牌打響品牌知名度。

去年12月份，廣州市糧食集團(tuán)（嶺南穗糧）旗下廣州白云面業(yè)有限責(zé)任公司及其旗下“白云制面”品牌，被廣州老字號協(xié)會公布的“廣州老字號”認(rèn)定名錄收錄。剛剛被認(rèn)定為老字號，來到中博會現(xiàn)場的廣州白云面業(yè)有限責(zé)任公司黨支部書記羅國中十分期待，他告訴記者，白云面業(yè)是廣州市唯一一家國有面制品生產(chǎn)企業(yè)，有六十余年面制品生產(chǎn)歷史。本次來到中博會，希望能夠借助中博會的平臺提升老字號的知名度，展現(xiàn)國有老字號的深厚積淀與品牌實(shí)力。

“六十多年，我們只想做好一碗面。但是隨著食品市場的快速發(fā)展，老字號也需要創(chuàng)新，尤其在包裝和渠道上。未來我們將從線上渠道開拓以及線下品牌煥新兩方面兩手抓，爭取創(chuàng)造新的增長點(diǎn)?！绷_國中說。

實(shí)際上，廣東眾多老品牌不僅僅是嶺南飲食文化的結(jié)晶，也體現(xiàn)著廣東制造的深厚底蘊(yùn)。

此次參展，珠江涂料參展的“電視塔牌”涂料勾起了不少老廣的童年回憶，原來，曾經(jīng)的廣州地標(biāo)、建于1959年的廣東電視塔上就曾安裝有“電視塔牌”的廣告牌。發(fā)展至今，“電視塔牌”涂料依舊延續(xù)著昔日的風(fēng)光。

珠江涂料黨委委員、副總工程師、技術(shù)部部長蔡敏釗告訴記者，為適應(yīng)新時(shí)代的需求，珠江涂料革命性地推出真正安全環(huán)保的高閃點(diǎn)油漆、水性防腐涂料等系列，今年還將實(shí)現(xiàn)所有零售涂料產(chǎn)品全面“去?；贰鞭D(zhuǎn)化，解決傳統(tǒng)工業(yè)防腐油漆運(yùn)輸、儲存及使用受限問題。

文｜羊城晚報(bào)全媒體記者陳澤云孫綺曼許張超

圖｜羊城晚報(bào)全媒體記者曾育文

譯｜陳萱

責(zé)編|王楠